Great Tool to Check Your Top Competitors’ Backlinks

I love tools that make life easier especially when we are in such a competitive industry – affiliate marketing. Such tool is a life saver as it helps to speed things up, streamline research process and provide great insight on your competitors’ websites. So, in this post I would like to share with you this powerful tool and hope it could become your handy and indispensable tool one day.

How to do Backlinks?

We know how crucial traffic and visibility are for our website survival. Therefore, it is critical that our websites must rank high for our keywords in major search engines so that customers can find us easily in the top 10 positions in the first page. And in order to rank high in the search engines, backlinks play an important role. If you have massive backlinks and they are from authority sites, your website or blog will enjoy higher ranking in search engines than your competitors.

If your site is enjoying top position then congratulation! However, if it is not then you need to act fast but instead of doing everything from scratch; the fastest way is look at your competitors’ backlinks. From their backlinks, you can get an idea where they get the links and who link to them so how to do it? I’m using an excellent tool called Market Samurai. It has a feature called SEO Competition which allows you to see not only the following information:

  • Domain Age (DA)
  • PageRank (PR)
  • Index Count (IC)
  • Referring Domains – Domains (RDD)
  • Referring Domain – Page (RDP)
  • Page Backlinks (BLP)
  • Domain Backlinks (BLD)
  • BLEG (Page .edu/.gov backlinks)
  • DMOZ Directory (DMZ)
  • Yahoo Directory (YAH)
  • Keyword in Title (Title)
  • Keyword in URL (URL)
  • Keyword in Description (Desc)
  • Keyword in Header Tag (Head)
  • Google Cache Age (CA)

but most importantly, the detailed backlinks information include PR Analysis, Anchor Text Analysis, and other information like how the site fare in Google Trends, Quantcast and Alexa.

A Working Example

To see how the tool works, let’s start with a keyword, for example, “newbie affiliate marketing” and see what kind of backlinks our competitors have. After entering the keyword into the software and using the SEO Competition module, it generated a list of results showing the top 10 positions in Google. See below screen capture.

Next, to see detailed information on a particular competitor’s backlink, clicked on the down arrow at the end of each URL. It would expand further and show the “PR Analysis” and “Anchor Text Anlysis” in separate buttons.

When the “PR Analysis” is clicked further, it would open up a pop box showing the detailed listing of each page rank. From here, you can see where the competitors got the backlinks. The result summarizes the total number of backlinks and then breaks them down into individual page rank. It even shows you the individual backlink URLs which is excellent as  you can check out what the link sites are about.

You can go through other competitors’ backlinks to get an idea what are their backlinks strategies. Some seem to backlinks in random while others seem to have a well-planned strategy.

I learned a lot from my competitors just by looking at their backlinks and was really amused why I didn’t think of certain strategy before. For example, one of the competitors used common keywords to create a one-page website with keywords embedded in the domain. Visitors who searched for these keywords would go to these one-page websites and then were redirected to his main website. As a result, it boosted his ranking in search engines and he got massive traffic for his website.


If you are interested to see how this tool can help you, you can either click on this link or the banner below to get a trial copy. You will find it is an indispensable tool once you use it as it is not only a great time saver but an excellent tool for crafting your traffic strategy.

Try Market Samurai For Free!

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