To any new affiliate marketers, one cannot help but think that running an affiliate marketing business can be a science more than an art? Reason being it is so overwhelming it could look like a rocket science. The truth is: it is not. Personally, I feel it is both an art and science. It requires the systematic approach of understanding the tools, techniques and formulas as well as the creativity and strategies of running an affiliate marketing business.
It is a Science
When you just started running an affiliate marketing business, you need to understand the basics of affiliate marketing. It is similar to buying a computer. You need to understand the technicality of the computer such as the processor, RAM, operating system, monitor, video card and etc before you know exactly what to get. Once you understand how each of them works, you could assemble a computer that meets your needs easily otherwise you either could not get it to work properly or not working at its optimal efficiency.
Likewise, you need to understand the technology, platform, lingo used and practices involving in affiliate marketing business before setting up an affiliate business. A good knowledge of all these will put you in a better position as you know what are available in the market including the benefits and limitations.
The fastest way to achieve such knowledge is get a good training. Training will not only save you time but will also reduce your mistakes. You can follow the success formulas of those who have succeeded in affiliate business. I will highlight such courses in the future posts.
It is an Art
Once you have grasped the basics of affiliate marketing and obtained a good foundation, you are ready to apply the art of running affiliate business. If you have followed the same standard formulas in the industry, you will get a lot of competitors since everyone is using the same success formulas. The only way to stand out is to be extremely creative and innovative in your marketing techniques. Many successful affiliate marketers are constantly finding new and unconventional ways to market their affiliate businesses so you should not be surprised what you have learned now might have overused or obsolete. Nevertheless, some techniques might be an oldies but they could be a goodies depend on your targeted market and customers.
Customer Behavior Complicates Marketing
What’s make the affiliate marketing complicated like an art because it involves customer behavior. You must understand what is your customer needs, emotion and psychographics before you can create an enticing marketing campaign. On top of that, you also need to understand their gender, age, income, mindsets and attitudes on how they could affect your sales conversion.
There is no standard formula you can follow when dealing with art aspect of affiliate business. You have to access the situation and apply impromptu strategies and techniques according to the situations. And that is the reason why some affiliate marketers seem to do so well while some others have no success. As we know, not every one of us can be creative and innovative but the good news is practice makes perfect. If you practice painting everyday, you will achieve remarkable result one day.
What do you think?
Is running an affiliate marketing business an art or a science? Or both? You are welcome to leave your thought at the comment below.