To many affiliate marketing beginners, you may have problem identifying the differences between a logo, header and banner. Some actually thought that they are referring to the same thing but in fact they are not. It is good to know the difference between each of them for a number of reasons. First, to survive in this competitive online business, it is vital you are clear with the Lingo or Jargon used in the industry so that you can understand what other are talking. Next, you can communicate intelligently to the designer or developer if you need to outsource your work in future.
What is a Logo?
A logo is basically an image that used to identify your business or website. It is consists of colors, style, symbol and font that made up the image. By looking at the image, all your stakeholders like customers, competitors and suppliers will recognize your business or website immediately. Some good example of logos like MacDonald, Coca-cola, Pepsi, Facebook, Google and Twitter, they can be recognized easily and instantly globally even without spelling their full names.
In summary, the logo is like the face to your business, it can also be used as an Avatar for all your online communication and social networks.
What is a Header?
A header is an image that is placed on top of the website or blog. It is normally horizontal in size which consists mainly of logo, tagline or some other elements such as social media icons, advertisement banner or search bar. In addition, the header will usually contain the primary color so it also helps to set the look and feel of the website or blog.
Here is a list of header example from some popular affiliate marketing sites, can you recognize who they are?
And yours truly!
What is a Banner?
A banner, also known as web banner serves a different purpose than logo and header. It is normally used for informative or advertising purposes and come in different sizes, for example horizontal, vertical or square. The standard advertisement banner found on most blog is 125×125 pixels in width and height; the next popular one will be 250×250 pixels.
Banner is generally used on the blog or website for monetization purpose. It was once a popular means of earning extra income when placed on one’s blog or website but it gradually lost its novelty and become less effective today. Nevertheless, it is still being favored by some advertisers and publishers as the banner now is more interactive and dynamic due to improved technology.
Below is some example of banners, you should be able to identify them easily than the header.
I hope the above will give you a clearer picture between logo, header and banner now. Let me know if you still need clarification on any of the above.